We have been building our social media presence since we feel that this is a useful way to connect to fellow professionals and also existing and potential clients. I have been using Twitter mainly (@marco_vallone) and we are beginning to build up a reasonable following. It’s not always easy to keep the content relevant and interesting and we are probably not the best to judge if we have been successful at this or not!!!
We feel it is important to communicate to our clients in a way that is relevant to them, whether it be via social media, email, letters, phone calls or face-to-face meetings. Although we like to think we are reasonably on the ball with technology, there is little doubt that face-to-face interaction is the most important aspect of communication our clients seek from us and this is something we will continue to do.